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各地に大型ショッピングモールが増えた昨今、画一化された体験ではなく、その街ならではのお買い物を通じて、人と人、人と店、そして街をつないでいく、そんな地元のお店を応援する「SHOP LOCAL」というムーブメントのグラフィックを制作しました。
舞台は、日本創業100周年を迎えたAmerican Expressが初めてオフィスを開いた「横浜」。イラストレーターの金安亮さんにご協力いただき、横浜のランドマークや地元のお店、そして街を楽しむ人々が書かれた楽しいグラフィックができあがりました。
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CREDITS
Associatee Creative Director / Hideyuki Izumi(AKQA)
Copy Writer / Rikiya Yamakawa(AKQA)
Art Director / Sadanori Maeda
Producer / Sho Torii(Bascule)
Project Manager / Mari Yoshida(Bascule)
Operations Director / Aika Sawai , Furi Sawaki(AKQA)
Senior Project Manager / Teruyo Watanabe(AKQA)
Designer / Mariko Oka
Illustration / Ryo Kaneyasu